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How to Set Goals for Your Yoga or Fitness Business

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New Year, new goals, which means there are new heights to reach. No matter where you are in your yoga or fitness business, goals must be set. And yes, this article will still be relevant if it's in the middle or towards the end of the year. Always refer to this article when your business goals have been met so you can create new ones.

What happens when you don't set or have too many goals? Your business may cost you sales, get stagnant, or won't reach its full potential. Setting goals is keeping your yoga/fitness business afloat and moving onward. Let's strategically go over how to set goals for your business.



Why Setting Business Goals is So Important

Why set yoga/fitness business goals to begin with? Why are setting goals for your business crucial? Think of goals as the parts and pieces that keep your "business train" moving. Setting goals and achieving them keeps your business functioning and moving forward toward a brighter and prosperous future.

When you don't set goals, tracking progress and expansion will be difficult or complex to obtain and maintain. Start creating goals, so you have a clear understanding of where you and your business are going.


Long-Term Goals

You want to know and can differentiate your long-term and short-term goals. Consider your long-term goals in the long run and beyond the distance. Go for a reasonable two years or more for your long-term goals to work.


Your long terms should mirror your mission statement. However, your "why" should give your long-term goals a different meaning. Not to mention your niche and what makes your studio different.

When brainstorming your long-term goals, think of profit. Are things growing or the social aspect of your studio? What about service? Set long-term goals that reflect you and your business. Bring meaning and purpose when creating your long-term goals.


Short-Term Objectives

Now that you know what you want your long-term goals to be, let's think shorter and closer to the now. Let's think of your goals as objectives; smart objectives, that is.


  • Specific: Be concrete and break down what you want to see.
  • Measurable: Considering using time, percentage, or a dollar amount as a metric
  • Action-Oriented: Define what needs to be done between now and the completion of your objective
  • Realistic: Be reasonable and ideal, so consider your resources
  • Time Specific: Create a deadline or an ideal timeline, so you stay on track


Your short-term objective could be daily, weekly, or monthly. Think of a long-term goal broken into smaller goals. For example, if you want to exemplify service, like volunteering or donations, set a small goal to promote before your big event.


Tips to Actually Achieve Your Goals

You have an idea of setting business goals, but how can you achieve them? There is no point in setting goals that are impossible to reach or that never get accomplished.

1. Build a Team Who Shares your Vision

On the one hand, you must build a team that knows and shares your vision. On the other hand, you cannot achieve your business goals alone, so don't put in more work or yourself than you have to. You determine how big your team will be and who will do what. Be strategic and be clear on what your goals are. If everyone does their part, your goal will be achievable.

2. Stay Focused and Organized

When you have a team who shares your vision, and everyone is doing their part, you must ensure you have a focal point and are organized. If possible, keep track of progression within each goal and track the achievement of each goal. Make sure you and your team are on the same accord and celebrate the wins. Give kudos when needed too.

Tip: Running a business is hard enough, let alone staying focused and organized. Let Karmasoft help ease your stress as a business owner. Explore our software and learn how much easier it will be when achieving goals.

3. Be Consistent

Whatever you do, don't set too many goals at once to the point it is confusing; you'll get nothing done or accomplished this way. Instead, think about quality over quantity and be consistent—check in on your goals and where you and your team are at in achieving the goal. The moment you don't check progress, you may lose momentum. When you lose momentum, you lose consistency, and the goal may take longer to achieve.

4. Build an Appreciation Culture

As mentioned earlier, celebrate small wins. Build an appreciation culture within your team. When your team members feel seen and appreciated, they will likely keep up the great work and excel. When everyone is excelling, progress is made, and goals are achieved.

5. What's Next

So, what's next? You know why goal setting is crucial for your business. You have a clear understanding of what your goals are. You are aware of how you can actually achieve those goals. Now you must decide on how you are going to reach them. With all of this information in mind, you can clearly envision what you want for your studio and how you can grow and market it too.


Final Thoughts

Goals are achievable when you have a clear idea of what you want. Goals can be fun. However, work and consistency must be present. While you continue to set goals and create and maintain a strong team, the sky will be the limit. Be sure to utilize your resources and be patient with yourself. Keep going even if a goal takes a little longer to achieve. Instead, continue to track progress, maintain focus and ask for extra help where it is needed.

Running a business is quite rewarding, especially when goals are met and the company is expanding. What are some goals you will be setting this year?